Do you need to attract new, profitable households? Do several of your branches need to improve their performance? Are you wondering which competitors are winning, which are losing, and how you compare? Do you need more effective product strategies? Market Advantage helps you achieve these objectives and more.
Market Advantage is a business intelligence application that helps bankers better understand the best opportunities in their market place, exactly where they are located, and how to capitalize on them. Whether you need core deposits, more loans, greater penetration of small business or millennial segments, improved branch profitability, or higher CRA scores, Market Advantage provides the market intelligence you need to gain market share and grow.
Here’s just a sampling of what bankers access through Market Advantage:
- Understand the competitive landscape of your market…who’s gaining and who’s losing
- Analyze your branch performance by region, know what markets are underperforming, and identify ways to turn them around
- Find areas in your marketplace with the greatest potential for new customers
- Visualize areas of high potential where your bank is under-penetrated
- Know which branches to staff with specialized personnel, such as Treasury Management and Small Business Banking
- Create product campaigns targeting branches with the greatest potential for each product
- Develop highly targeted marketing, sales, product, and merchandising strategies based on the specific populations around each branch
Like all Profit FI applications, Market Advantage is designed by experienced bank business intelligence experts with bankers in mind. More than a software solution, Market Advantage brings leading edge consulting and a strong strategic partnership to give your team insights and strategies that will strengthen your position in your market place.
Contact Scott at 479.263.0774, [email protected], linkedin.com/in/scottmcclymonds, @ScottMcClymonds for a complementary one hour conversation structured to your particular situation.